Digital Media Consulting

We offer consulting for digital media on an hourly rate.  A basic digital media platform should include:

  • Websites & SEO
  •  Video & YouTube
  • Social Media
  • Email Marketing

Digital media recommendations will vary depending on the type of business and the budget.

Websites

Websites are the most valuable asset of digital media.
It is important to have compelling Content, Video, and Images to keep visitors on your website page.

Information that is simple, well thought out, and highly functional.
Pricing can range from $1500 to $10,000 and up based on function and automation.

My recommendation for a website platform is WordPress along with Yoast SEO. You can start with a template or build a custom layout.

Make sure your template is a Responsive Website Design which means your website will automatically resize for all devices such as PC, iPad, and Mobile.

websites

SEO Search Engine Optimization

Proper SEO will help drive traffic, increase visibility and build search engine results organically.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Google rates your website which is called a Quality Score. A Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad.

Analytics:

It is important to have compelling Content, Video, and Images to keep visitors on your website page.

If you are not looking at your data or analytics for your website, you have no idea how it is performing.

What is your click-through rate? Are they abandoning the site? How long does a person stay on your website? Are they moving to other pages? What is the Conversion rate? Are they buying or signing up?

Here is a link:  How to install Google Analytics for WordPress

https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

 

YouTube channel

YouTube is the 2nd largest search engine on the internet and is owned by Google.

There are 1.9 billion logged-in users that visit YouTube every month.

  • Video is content that will keep a visitor on your website creating better conversion rates and quality scores.
  • Video can save you time by taking potential clients from information gathering to the sales process.

Video Production costs can range from $1,500 to $50,000 and up depending on the scope of work.

Video content is a one-time investment that will last for years and create a great ROI Return on Investment.

you tube

Social Media

Social media starts conversations, drives brand awareness, and empowers customers to do selling for you.

Social Media is constantly changing. Different social media platforms can be used when determining your target markets for your products and services based on demographics, age, interest, etc.

Email Marketing

Email Marketing is good for generating additional revenue by informing clients of new products, upsell premiums, giving coupon in exchange for email addresses or to stay in front of them with industry information.

It is always a good idea to have several customer email lists.

Online Marketing Providers and Templates

  • MailChimp
  • Constant Contact
  • MarketVolt
social media